For years, Brave New Media has been an integral part of the FOX Upfront, supporting the network’s biggest annual presentation to advertisers. Our team has played key roles both on-site and behind the scenes, ensuring a seamless and visually engaging experience. Damian Petrou has been instrumental in handling on-site graphics, bringing FOX’s branding to life during the live events. In 2019, Stephen Cashmere served as office production manager, keeping logistics running smoothly for one of the most highly anticipated media events of the year.
Since 2020, Brave New Media LA has evolved with FOX to produce its virtual Upfront experience, working alongside FOX Experiences & Design to craft an innovative digital showcase. By shifting to a virtual format, we’ve helped FOX reach a wider audience while maintaining the prestige and excitement of the live event. Our collaboration with Renhaus for cutting-edge 3D environments has brought FOX’s programming slate to life in a dynamic and immersive way, reinforcing the network’s position as a leader in entertainment.
Over the last five years, more than 20,000 viewers have engaged with the FOX Upfront via our password-protected website, a testament to the strength and adaptability of this digital-first approach. As media landscapes continue to change, Brave New Media remains at the forefront, ensuring that FOX’s most important presentations not only reach their audience but leave a lasting impact. We look forward to continuing this partnership and pushing the boundaries of what’s possible in live and virtual production.
