Brave New Media LA is a critical partner for FOX, providing strategic development and continuous support for the foxadvertising.com website. This collaboration goes beyond simple maintenance, ensuring the site effectively meets the dynamic demands of the advertising and media industries.
The challenge in an evolving media environment is to maintain a robust, secure, and modern platform. The primary goal is to consistently showcase FOX’s innovative ad products to potential advertisers through a site that is not only visually appealing but also technically sound and adaptable to emerging digital trends.
Brave New Media LA’s maintenance and development strategy is built on their “Design & Technology Development” expertise. The approach is characterized by ongoing support and iterative improvements, with a commitment to projects post-launch to keep them current. The process begins with a user-focused design, employing dynamic wireframing and design reviews to ensure the site is intuitive for advertisers. The team leverages “best-in-class WordPress expertise” and platform-agnostic flexibility to build a stable, scalable, and secure website. Furthermore, their broader work with FOX on virtual Upfronts and custom websites demonstrates their agility in integrating new technologies, which keeps foxadvertising.com at the forefront of digital advertising.
Through this partnership, Brave New Media LA ensures that foxadvertising.com remains a dynamic and effective digital hub. Their blend of continuous support, strategic design, and technological expertise empowers FOX to clearly and compellingly showcase its advertising solutions, solidifying its leadership in the media industry.
