Reimagined

Google recently introduced a new video format called VR180, which focuses on high resolution for both mobile and desktop viewing. As the platform is still fresh to the market, Google is looking to showcase virtual reality in new ways. FOX’s Teen Choice pre-show changed the game by broadcasting in YouTube 180 VR, and we had the opportunity to produce the historic broadcast. With VR filming being such a new format, everyone on-set had to stay flexible and quick-thinking to accommodate. Brave New Media wrote the main script for the show, including an opening exchange between the hosts, pre-recorded segments, and the overall flow of the hour-long live broadcast. The broadcast was a massive success, with over 250,000 live viewers and 98% ‘thumbs up’ YouTube rating. We were able to show our quick decision-making, flexibility, time-sensitive creative output, and poise under pressure to deliver a quality broadcast.

In 2016, our video producer Damian Petrou directed and produced the FOX Teen Choice Awards Blue Carpet stream on Facebook Live. The broadcast drew 150,000 live viewers and received high interactivity. FOX asked us to produce the broadcast again in 2017. Part of this process included writing the script and run-of-show for the hosts to read off of a teleprompter, which Brave New Media wrote the bulk of before coming to set. We remained flexible during rehearsal days, making sure to adjust the script to fit the hosts’ and production needs.

A week before the broadcast, we all learned that there would be a new twist to the 2017 broadcast: Google VR! Since 2015, virtual reality has built its online presence, with VR video becoming a popular way to experience experiences from sporting events to concerts and even tourist experiences. Recently, Google introduced a new video format called VR180, which focuses on high resolution for both mobile and desktop viewing. As the platform is still fresh to the market, Google is looking to showcase virtual reality in new ways. The Teen Choice Awards Blue Carpet always tries to stay on the cutting edge to line up with their young audience. Realistically, it was a perfect fit between VR and Teen Choice!